Early look at Super Bowl LVII ads starring Diddy, Missy Elliott, and Jack Harlow
All you need to know about the upcoming American football championship, its cultural significance and early ad releases.
Super Bowl LVII, the 57th edition of the American football championship game, is just around the corner and football fans everywhere are gearing up for a thrilling game between the Kansas City Chiefs and the Philadelphia Eagles. This year's Super Bowl will take place on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona, with kickoff time set at 4:30 p.m. MST. The game will be televised nationally by Fox, and the halftime show will feature the talented Rihanna.
While the Super Bowl is undoubtedly the biggest game of the year for football fans, it's also a cultural phenomenon that draws the attention of millions of people who aren't necessarily interested in the sport. This is due, in part, to the highly-anticipated commercials that air during the game. Super Bowl ads are famous for being some of the most expensive, creative, and memorable commercials of the year.
So, who typically advertises during the Super Bowl and how many ads can we expect to see? Well, it's no surprise that the cost of a 30-second commercial during the Super Bowl has steadily increased over the years and now stands at a staggering $5.5 million. Given this high cost, it's no wonder that only the biggest and most well-known companies and brands can afford to advertise during the game. From tech giants like Amazon and Google to major brands like Coca-Cola and Pepsi, the list of companies that have advertised during the Super Bowl reads like a who's who of corporate America.
As for the number of ads that air during the Super Bowl, it varies from year to year, but on average, there are around 70 to 80 commercials that run during the game, not including the pre-game and halftime shows. This gives advertisers a captive audience of millions of viewers, making the Super Bowl an attractive opportunity for companies looking to reach a large and diverse demographic.
This year, Uber returns to the Super Bowl stage for the third year as they set out to share Uber One with the world. "We launched our membership program in November 2021 and we’ve seen the strong value and significant savings that it offers to members," said Georgie Jeffreys, head of marketing at Uber Eats, U.S. and Canada. "We tapped into the ultimate memory hack and the one thing that really sticks in everyone’s minds: music. If we could come up with one hit song for Uber One, it would all click. We knew exactly who could help — someone who knows the industry inside and out. A titan of the music world. An absolute mogul."
The ad starring Sean "Diddy" Combs has already picked up buzz since its release yesterday, as seemingly Uber executives pitch the iconic music producer to come up with a jingle in the spot. But of course, "Diddy don't do jingles," as his standing security guard declares to the executives.
Another pre-release Super Bowl ad features hip-hop phenom, Missy Elliott. Doritos teases its ad for the big game where Elliott chases Jack Harlow as they meet for a collaboration where the brand leaves us with a cliffhanger: "music will never be the same."
This year, Super Bowl LVII promises to be a thrilling game that will draw the attention of millions of people, not just for football, but also for the cultural significance of the Super Bowl ads. With a high cost of multi-million dollar ads for several second spots, only the biggest and most well-known companies and brands can afford to advertise during the game. Super Bowl is set to be an unforgettable event, filled with excitement, drama, and of course, some of the most memorable commercials of the year.