Tabitha Brown is on the rise with new brand deals
Tabitha Brown's rise to prominence as a leading home and lifestyle expert is evident in her flourishing partnerships, including her collaboration with McCormick & Company and Target, which aims to provide healthier and diverse options for home cooks while
Tabitha Brown, a popular vegan influencer and lifestyle expert, has been on the rise, with a recent flurry of media interviews and successful brand partnerships, including her latest collaboration with global spice and seasoning manufacturer McCormick & Company. Brown's warm personality, authenticity, and commitment to healthier living have not only endeared her to millions of followers but have also created a halo effect for the brands she partners with, particularly among Black audiences who see her as a trusted voice.
Brown's partnership with McCormick aims to provide healthier and more diverse options for home cooks, catering to the growing demand for salt-free, vegan, and flavorful recipes. The new seasonings, developed with a focus on health, flavor, and inclusivity, feature unique blends such as Smoky BBQ, Garlic Herb, Lemon Pepper, Mexican Fiesta, and Italian Medley.
"Expanding our partnership with Tabitha was an easy decision for us," says McCormick marketing executive Giovanna DiLegge.
Last year, the success of McCormick Sunshine Seasoning by Tabitha Brown was met with a second release. "We were so blown away by the response to the McCormick Sunshine Seasoning by Tabitha Brown last year that we knew we had to get the seasoning in stores," explains Alia Kemet, McCormick's senior vice president for creative and digital transformation.
Media darling
Tabitha Brown's recent media interviews showcase her journey and her passion for promoting a healthy lifestyle. "I had no recipe for success other than being true to who I am," Brown tells Troy Millings, co-host of Earn Your Leisure in March. In an interview with Fast Company, she emphasized the importance of being "seen, loved, and heard," reflecting her mission to create a positive impact on people's lives through her platform. VegNews featured Brown's success on TikTok, highlighting her ability to inspire millions with her vegan recipes and motivational content. In an interview with xoNecole, Brown shared her perspective on success, saying, "Success is waking up every day and choosing to be the best version of yourself."
These interviews have contributed to Brown's rising influence in the home and lifestyle space. Through her partnership with McCormick, she continues to inspire home cooks to explore new flavors and incorporate more plant-based meals into their routines. Brown's authenticity and relatability make her a trusted voice for Black audiences, who appreciate her representation and influence in the lifestyle industry.
As Tabitha Brown continues to rise in prominence, her collaboration with McCormick serves as a testament to her impact and the power of her platform. With her continued success and dedication to promoting healthy living, Brown is poised to remain a prominent figure in the home and lifestyle industry, bringing a positive halo effect to the brands she collaborates with and inspiring a wide range of audiences to embrace a healthier way of life.
The ongoing relationship with Target
“Bringing people together over food makes my heart full, and I feel blessed to continue spreading nourishment and joy to Target’s guests," says Tabitha.
Building on the success of her collaboration with McCormick, Tabitha Brown has also fostered an ongoing relationship with retail giant Target. Her partnership has resulted in the Tabitha Brown for Target collection, which showcases an extensive range of products designed to elevate everyday living experiences. This collection comprises vegan food items, refrigerated foods, meal solutions, and an array of kitchen and tabletop essentials, reflecting Brown's commitment to healthy living and her warm, vibrant personality.
"I want to encourage y’all to be more intentional with what you feed your body so you can go on and shine your way. Set your table, set your intentions.”
In line with her advocacy for plant-based diets and her passion for cooking, the Tabitha Brown for Target collection aims to bring joy and nourishment to households. Brown's influence is evident throughout the collection, which has been crafted to help Target's guests create a positive and nurturing environment for their friends and family. The partnership demonstrates the retail giant's dedication to providing diverse and inclusive product offerings that cater to the evolving needs and preferences of its customers.
Target Chief Merchandising Officer Jill Sando says, "Our guests love what we’ve done in our partnership with Tabitha Brown... Tabitha’s cooking has brought joy to countless people and you can see how this collection is incredibly close to her heart. There’s just so much here to help our guests bring nourishment and joy to their friends and family.”
The ongoing relationship between Tabitha Brown and Target underscores her growing influence in the home and lifestyle space.
Her social media celebrity
Tabitha Brown got her start on social media after posting a video review of a vegan bacon substitute called "Whole Food's TTLA Sandwich" in December 2017. The video quickly went viral, garnering millions of views and propelling her to internet stardom. Her warm personality, relatability, and enthusiasm for plant-based food resonated with viewers, and they began to follow her on various social media platforms.
She went from a modest follower count in December 2017 to hundreds of thousands of followers by January 4th. By March 4, 2020, Brown says she gained 300,000 followers on Instagram and 500,000 Facebook followers. On advice from her daughter who told her to get on TikTok and become the "'mom of TikTok,'" as Brown recounts in Earn Your Leisure episode, the actress grew her following to 2 million on the platform within five weeks.
She continues to share her vegan recipes, personal stories, and motivational messages, which help her build a loyal following. Her engaging and authentic content has since made her a prominent social media influencer and a leading voice in the vegan and lifestyle communities.
Brown's impressive social media presence showcases her ability to connect with and inspire a broad audience. As of now, she has amassed five million followers on TikTok, more than four million followers on Instagram, and three million followers on Facebook. Through her engaging and authentic content, Brown has established herself as a key influencer in the home and lifestyle space, consistently providing her followers with healthy living tips, vegan recipes, and motivational messages that promote positive change.
The leading home and lifestyle expert
Tabitha Brown's rise to prominence as a leading home and lifestyle expert is evident in her flourishing partnerships, including her collaboration with McCormick & Company, which aims to provide healthier and more diverse options for home cooks. Brown's authenticity and relatability not only garner her millions of social media followers but also creates a halo effect for the brands she partners with, particularly among Black audiences who trust her voice. As Brown continues to inspire home cooks to explore new flavors and incorporate plant-based meals into their routines, her collaborations with major brands like Target and McCormick solidify her position in the industry, showcasing the power of her platform and her dedication to promoting positive change.